Blog

CMUK -vs- Car Manufacturers

06/03/2019

Why shop with us?

 

We’ve had a lot of positive comments and reviews this year already and we’re only in March! But one thing we’ve seen a lot of recently is you lovely people comparing our products to the genuine car mats you can buy direct from the manufacturer and how happy you are that you shopped with us rather than direct with the car manufacturer. So from all of us here, thank you. 

This got us thinking about how we try to differentiate ourselves from other retailers and the car manufacturers.

 

“I’d buy from here over a dealer or Halfords any day”

“Better than the original Qashqai mats I had”

“No matter what make of car the mats provided always fit correctly and are such a good quality that they are as good and in most cases better than the originals”

 

We’ve seen some car mats come through our car park in various models that didn’t feature the anti-slip backing that our mats do. As well as being tailor made to fit your vehicle floor and accommodate your fixing points, because our mats feature our anti-slip backing it helps provide extra security and support when driving – or if your vehicle doesn’t have fixing points it still provides you with a safer driving experience than if your car mats were to not feature anti-slip backing. For the price you’d be paying direct with the manufacture you’d expect something as simple as this to be included. 

Speaking of price …

The price difference is one of the biggest things we hear about from our customers – in disbelief we had a look on some of the car manufacturer’s websites and were shocked at the difference in price (don’t worry, we won’t start charging those kinds of prices!). 

Our carpet mats start from £19.99 for a set of 4 but when you buy direct with the car manufacturer you can be paying £60 for their equivalent standard of carpet and that’s just the rears! For £59.99 you can get a full set of 4 for your car with us in our highest quality carpet – top end carpet with the car manufacturers for just the rear mats can be in excess of £100! 

Looking at our 3mm rubber mats, a set of 4 start from £32.99 whereas car manufacturers will charge in the region of £35-£40 for their basic rubber quality and that’s just for, you guessed it, the rears only.

 

“Very good value and fit my Jeep Cherokee perfectly, gave me a saving of £80 on manufacturer’s list price”

“Good value for money compared to buying from main car dealers”

“At £19.99 for the cheapest set, these are a great deal”

 

Whilst we were online looking at these prices for just the rear car mats – we also found some websites quite difficult to navigate and this is another thing we’ve noticed with some of our feedback; a lot of you have said how easy our website is to work and we use this same template across our CarMats-UK.com, VanMats-UK.com, BootLiners-UK.com and SeatCovers-UK.com websites.

 

“Website is nice and clear, options are clearly laid out for us to see and pricing add ons were also very clear”

“Website was clear with the options and made it easy for me to make sure I was getting the right boot liner for my car”

“Easy to navigate website to select required items”

 

Our products can also be customised with coloured trims, embroidery, choice of carpet and rubber quality, choice of carpet colour, choice of rubber designs and various heel-pad upgrades – meaning that through Premier Products you can customise every aspect of your purchase. Shopping direct with the car manufacturers won’t allow you to have as much choice and control on exactly how your mats will look. Which is fine if you just want standard black mats.

 

“love the fact that you can customise it if you wish to, I got a pink trim”

“Really liked the fact that you can choose different options and colours”

“Look great in the car. Red border around the black mats looks great!”

 

Did you know that if you shop with Premier Products – you’re buying British? 

In recent times we’re seeing a lot more people wanting to buy local and support British industry. Maybe it’s patriotism, maybe it’s Brexit – who knows?! But when you buy direct from the car manufacturer – these products are often made abroad whereas our made to order products are manufactured in Nottingham, England. So when you shop with Premier you’re supporting your local business and your local economy. Studies have shown that for every £10 you spend with a British company it actually generates £50 for the local economy.